Mariya Nurislamova initially produced her mark like a serial entrepreneur while in the natural beauty-tech space. In 2014, she co‑Launched Scentbird, a fragrance‑subscription service pitched given that the “Netflix for perfumes.” The platform swiftly scaled to about 700,000 month to month subscribers from the U.S. and Canada, presenting entry to 800+ designer scents.
Under her Management, Scentbird lifted around $25 million in venture funds, participated in Y Combinator, and have become rewarding by 2019, producing once-a-year income north of $100 million with progress of 45–50% 12 months-in excess of-12 months. Her suggestions—to "start compact and never stop trying"—has resonated with many emerging entrepreneurs.
But beginning all over 2018, Mariya released a parallel facet to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she often delivers guided meditations, Vitality‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has grown to ~102,000 subscribers and one,two hundred+ movies, with her broader existence across TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual id—small business CEO by day and spiritual Expert by evening—seldom intersected publicly till mid‑2024. That’s when Business of Vogue spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the greater… sources of expertise in 3D planet earth warfare”.
These views ignited a wave of online backlash:
YouTubers for instance Keya’s Planet and Zachary Michael publicly mentioned they would not work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social media marketing customers ended up particularly appalled by claims that conditions like most cancers or AIDS can be cured in a week, miscarriage was “a selection,” and physical attributes (e.g., crooked teeth, hair color) held spiritual importance.
Yet, Mariya continues to be resolute. She maintains her spiritual content material is separate from her CEO responsibilities, stating she uses only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.
The Energy of Duality
Strengths of Mariya’s Technique
Authentic Differentiation
Her fusion of company accomplishment and spiritual follow sets her apart—making a deeply private brand with pathways into membership, retreats, personal sessions, and guided encounters .
Scale and Strategic Self-control
Scentbird’s consistent development underscores her capacity to translate eyesight into operational actuality, while her spiritual aspect drives a in the same way expansive material motor.
Community Depth
The consistency and intimacy of her information—guided meditations, Q&As, and live classes—foster robust Neighborhood bonds amid followers trying to get spiritual transformation.
Emerging Dangers & Fractures
Model Reputation Danger
The spiritual articles has designed unease amid influencers, customers, and investors who will be not comfortable associating with these metaphysical narratives .
Information Liability
Daring health and fitness promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical customers, or regulatory groups worried about misinformation.
Cross‑Identity Confusion
While Mariya insists on separating her two worlds, critics argue the identities previously overlap—Specially via her involvement in Scentbird‑joined material and sponsorships.
Navigating the longer term
Strategic Selections
Compartmentalize
Mariya could keep a clear boundary—retaining her spiritual identification beneath a distinct identify and System though maintaining Scentbird separate and brand-neutral.
Integrate
By weaving spiritual and wellness components into her businesses—like scent + meditation kits—she could lean right into a wellness‑centric brand evolution.
Explain Messaging
Tonal stability—grounding her spiritual content scentbird ceo with assistance disclaimers or scaling back again controversial metaphysical claims—could broaden her attraction and reduce friction.
Validation through Reaction
Despite backlash, Mariya continues to develop her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 non-public transformational functions, on the internet channelling classes at $3,000, and her 2021 e book 72 Keys to Manifestation. Her followers’ beneficial Amazon reviews recommend her knowledge resonates deeply with a lot of seekers .
Final Get
Mariya Nurislamova embodies a unusual fashionable archetype: a undertaking-driven CEO having a large-stakes spiritual alter Moi. Her journey reflects broader cultural convergence—exactly where general public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her small business savvy.
This is certainly Mariya demonstrates her ability to command consideration and Make deep emotional resonance.
The fact clash involving these worlds—sparked by metaphysical pronouncements—poses both equally possibility and possibility.
Whether she amplifies the convergence or attracts agency boundaries, Mariya stands in a pivotal crossroads. Her upcoming actions could redefine what it means to be a founder during the spiritual-tech era—layering ambition with authenticity inside of a brand name-new way.